While most of the ski industry spends its time celebrating the youngest and fastest, we’re over here looking at Alta skier and 102.5 year-old, George Jedenoff as our primary source of inspiration.

Having learned the sport in his mid 40’s under the legendary tutelage of Alf Engen and Junior Bounous, Mr. Jedenoff is a skier’s skier whose insights are relevant regardless of age or skill.

As George will tell you life isn’t all powder days. “As you get older, your eyesight goes bad, your hearing goes bad, your plumbing goes bad, but if you can keep vertical, keep moving, and keep positive– that’ the most important thing.” Thank you for always being the joyful optimist our world needs.

 

 

‘The Optimist’

Celebrating his 100th birthday back in 2017.

George first rose to fame in his late 90’s.

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